17 Strategies to Grow Your YouTube Music Channel by 3,000%

Smarter metadata, better rights management, and the right tools

Paul Martin
Better Marketing
Published in
11 min readJun 3, 2020

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YouTube
Photo by Kon Karampelas on Unsplash

“If your audience isn’t listening, it’s not their fault. It’s yours.” — Seth Godin

In 2017, I started working for the Christian music group Hillsong Worship. My first project: to…

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